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Ads – Step-by-Step guide to Amazon Advertising using Trendle Analytics

Summary and Index The world of Amazon Advertising is large, complex and ever changing. We’ve attempted to summarise all the key elements of Amazon Sponsored Products Advertising into multiple articles. In each article we try to provide a short summary that you can implement immediately...
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Know your profitability! (Step 4)

Know your profitability! This article is step 4 of our step-by-step guide to Amazon PPC Advertising   Know your SKUs true profitability Before you perform any marketing activities, you need to know what your true profitability is per product. Once you have established this you...
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The basics to advertising on Amazon (Step 1)

The basics to advertising on Amazon This article is step 1 of our step-by-step guide to Amazon PPC Advertising   General Knowledge What is “Amazon PPC Advertising”? By advertising your products you have the opportunity to have your product reach more shoppers, and therefore to...
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Bidding & Placement strategies (step 2)

Bidding & Placement strategies This article is step 2 of our step-by-step guide to Amazon PPC Advertising   First and foremost: Amazon will now try to optimise conversions as much as possible by using all the data it has at its disposal: Individual customer shopping...
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Recommendations

How to use Recommendations and why they’ll save you hours of work        
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