Author: Tanguy

Weighted ACoS

Weighted ACoS When taking decisions on changing bids based on key metrics such as ACoS, it is important not to jump to conclusions. For example, if in the x days or x clicks your ACoS has been above your target, it doesn’t necessarily mean you…

PPC Strategies (Step 10)

PPC Strategies This article is step 10 of our step-by-step guide to Amazon PPC Advertising There are several different PPC Strategies that you can use, with each depending on the goal of your advertising campaign.   KEYWORD Strategies Name Goal Strategy Also works for Product…

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