Customer reviews are an integral part of the customer shopping experience on Amazon. Customers use these reviews to learn more about the product, assess whether it fits their needs, and make an informed purchase decision. Customer reviews also help sellers understand the customers’ sentiment about their products, what features or aspects of the product customers like, and what areas need improvements. Reviews also provide sellers with ideas on how to improve their products. In order for customer reviews to continue to provide these benefits to customers and sellers, they have to remain a true and authentic reflection of customers’ experiences with the products.
Amazon has specific policies that are meant to protect the authenticity of Customer Reviews, and we ask you to comply with these policies and report any violations you might notice. We have provided links to our policy pages below. Note that Amazon has a zero-tolerance policy towards any customer reviews violations. If we detect any attempts to manipulate customer reviews, we take immediate actions that include, but are not limited to:
We strongly urge you to thoroughly review Amazon Customer Reviews policies and immediately correct any violating actions. It is important that you educate your business partners, employees, and any 3rd party partners you work with about these policies as well. Any infractions by your business partners, employees, or 3rd party agencies will result in enforcement actions, even if it happened without your knowledge or consent.
Violations to Customer Reviews policies include, but are not limited to, these actions:
Note: References to “seller” here includes all the seller’s employees and 3rd party partners.
Here is the list of pages that describe our Customer Reviews policies in details.
Policy Pages on Seller Central:
Guidelines Pages on Amazon:
Source: Amazon Seller Central, updated 12th October 2018
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