In this article you will find some template rules you can implement either as Recommendation or as an Automation rule. Important: Theses are generic rules and are no guarantee of success for each campaign. This is because each product and campaign is unique. Please also read this article on setting your rule parameters based on your own metrics and goals.
Terminology used:KW = KeywordST = Search TermNE = Negative ExactACoS = Average Cost of Sales
There are generally 4 types of campaign setup:
We strongly recommend you create on Rule Group per Campaign, and maybe even per Ad Group, depending on the setup and objectives that you have. This will enable you to greater management control over your campaigns and to avoid possibly creating choas.
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Info: These are automatic campaigns that you are looking to optimise.You are not using these campaigns to harvest new keywords for other campaigns.Rules you can implement:
We recommend you read about how Weighted ACoS works in Trendle.
Use the CPC sheet to set and adjust your targets such as Max Bid and ACoS. More information in this blog post.
Here’s what it looks like in Trendle:
Info: We assume here that the only match type being used is Exact. If you have a manual campaign with only Broad then we recommend you make adjustments to add an Exact match type ad group. For this, see the Type 3 campaign structure below
Rules you can implement:
We recommend you read about how Weighted ACoS and Auto Adjusting Bids works in Trendle.
Info: You would use this structure if you already have a long list of keywords that you’ve research manually but that you have not yet optimised.
Create 3 ad groups: Broad, Phrase and Exact. Only have one match type per ad group.
In each ad group enter all the keywords.
In the Broad ad group, make those same keywords Negative Exact, and in the Phrase ad group, make those same keywords Negative Exact. You want to do this so that you can discover related search terms. This is often referred to as “Search Term Isolation”.
It will allow you to discover new Search Terms without bidding against yourself 3 times for the same keyword.
Info: These automatic campaigns are used purely for harvesting keywords which you then move to a manual campaign so that you can increase/decrease bids on each keyword for greater control and better results.
Create an automatic campaign.
Create a manual campaign. Do not enter any keywords.
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