Sometimes you may have a poor ad group structure in which you have keywords with different match types in the same ad group (see our articles on best practice to avoid this!).
If this is the case, don’t worry, Trendle has you covered 🙂
In the box “Optional: Define Specific Applicable Match Type” you can define if this rule should apply to all keywords in that ad group, or only to keywords of a specific match type. That way you can make sure you apply specific actions for Exact keywords, and other actions for Broad keywords only.
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