Email Templates

In this article, we provide you with a few templates to help you get started in case you have writers’ block.

In general, we believe in the following principles:

  • Short & sweet
  • Professional, yet personal
  • Respecting Amazon’s rules
  • Include the word Amazon and/or the product name in the subject line to increase open rates
  • Consider using emoticons
  • Consider if asking a question in the subject line would increase open rates
    • “How do you like your new toy?”
    • “Are you enjoying {{ Product Name }}?”
  • Add PDFs to your emails (max 8mb)

We also recommend you try to add a personal touch to the below templates in order for it to fit your brand, your style, your product, your industry.

Template 1: This is a message you can send once the order has been shipped. We offer different subject lines too.

Subject: Thank you for your order / Thank you for your purchase / Your Amazon order is on its way!



My name is [enter your name] and I’m a small business owner from whom you’ve just bought this great product from on Amazon:

{{ Product Image 125px }}

{{ Product Name }}

I’m happy to say that it’s on its way to you right now 🙂

You can track the delivery status here: {{ Track Delivery }}

Your purchase means a lot to me. If you have any questions regarding the product you can contact me by replying to this email or by logging in to Amazon here: {{ Contact Seller Link }}

Have a great day!

[enter your name]
[enter your business name]

Template 2: This is a message you can send once the order has been delivered (either on the day of delivery or a few days later)

Subject: Happy with your product? / Happy with your purchase? / Small favour, please 🙂 / Share your experience



By now you should have received your brand-new {{ Product Name }}.

If you have any questions or issues regarding the product, simply reply to this email and I’ll personally reply to you within 24hours.

If you are happy with your purchase, could you please tell other customers of your experience by writing a short product review? Here’s where you can do it: {{ Product Review Link }}

As a small business owner, every review makes a big difference in helping other customers find this product, and I would be extremely grateful for your feedback.

Thank you

Have a great day!
[enter your name]
[enter your business name]

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