Product Targeting – Attack and Defense Strategies

What is Product Targeting and how can I leverage it to dominate my competition? #

Product Targeting advertising allows you to place your product advert on a competitor’s product page and thus allowing you to drive customers to your listing.

Defense Strategy:

Advertise many or all of your product on your own products so that all the first results are your products rather than the competition. This will void your competitors gaining your customers.

Attack Strategy:

Advertising heavily on your competitors’ products so that all your products appear first on your competitors page and therefore win their customers.

These two strategies can be quite expensive and loss making when seen in isolation. You should budget for these in combination with your overall marketing spend and overall profitability as it might make sense to be aggressive and loss making in Product Targeting advertising if it means you gain market share and organic sales.

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