If you are sending emails to your customers, there are a few rules you need to ensure you are following. If you break them and Amazon catch you, then you risk losing your selling privileges (ie. you will no longer be allowed to sell on Amazon).
We recommend you also read the Amazon Help pages regarding Buyer-Seller Messaging in detail.Trendle Analytics is respecting the Amazon TOS from a technical perspective. We cannot be responsible for the content of the emails that are sent.
Rule #1:Do NOT suggest to your customer to leave you a positive review. Your wording must remain neutral
Rule #2:Do NOT include :
Only send up to 4 emails per order to your customers. Any more will automatically be blocked by Amazon, but could still lead Amazon to issue you a warning
Rule #4:Do NOT send messages more than 5 times your average daily order volume, plus an additional 600 messages.
Rule #5:Do NOT send an email to a customer more than 6 months after the order was placed. These emails will not go through.
In addition, customers can only leave feedback for a purchase within 90 days. So if you’re sending emails to get feedback, there’s no need to target customers who bought your product more than 90 days ago.
Rule #6:Using “[IMPORTANT]” or “[Important]” in your email subject line will guarantee your emails to be delivered to all buyers, including those who have opted out of communications. BUT, make sure to only use this for truly important information such as:
The following messages are not critical to complete an order:
(Source: Amazon Help pages)
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