What is Split Testing and why is it important for my Amazon business?
Split Testing is a great tool to use if you want to further increase your sales and improve your ranking on Amazon.
Split Testing (or A/B Testing) is a method used by both Marketers and Developers to understand with real data what works best with their customers/users to drive the result that they want (for example, an increase in sales).
The concept is to test an existing element (called “Control” or “A”) compared to a change we want to make to this element (called “Variant” or “B”).
For example, you might want to know which Main Picture you should use for your listing in order to drive more shoppers to your product and to increase your sales.You think Picture A is the best, but your friend Bob thinks Picture B is much better.So which one do you choose for this critical decision?
Without A/B testing you’ll be choosing with your gut.With A/B testing you’ll be choosing based on data.
How does Split Testing work on Trendle?
Read our Step-By-Step article.
With just a few clicks you can choose which product you want to perform a test on. You choose what variable to test, over what time period and how often to rotate between the Control (“A”) and the Variant (“B”).
The application will then apply the changes as defined by you until the test finishes. At any point during the test you can open the ongoing results to view sales, revenue, sessions and conversions.
Once the test finishes you can review the data and apply the winning variant to your listing immediately and permanently … or at least until your next split test!
You can also end tests early if you want.
You can currently run up to 50 split tests in parallel at any one time across all Amazon Marketplaces (USA, Canada, Mexico, UK, Germany, France, Spain, Italy, India, Japan, Australia)
What can I test?
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