When taking decisions on changing bids based on key metrics such as ACoS, it is important not to jump to conclusions.
For example, if in the x days or x clicks your ACoS has been above your target, it doesn’t necessarily mean you need to decrease your bid. What is more important is to understand how this latest ACoS performance compares to previous periods. In other words, what is the average ACoS over a longer period?
By looking at a longer period of time, you can use more data to determine real trends and take better decisions.
Within Trendle, you can customise the default values we have pre-set to blend the average ACoS performance.
Here’s how to use this feature (video coming soon):
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