Amazon’s data can be delayed up to 3 days which means we recommend not taking an action before that time has elapsed otherwise the action could be taken on incomplete and therefore incorrect data.
In addition, you may want to wait up to 7 days before taking an action as sales can be attributed to a click up to 30 days later. For example, if a shopper clicks on your advert today but only buys tomorrow or next week or anytime within 30 days, then the sale will be attributed to that click.
Based on our data we can see that:
86% of orders happen within 1 day of the click
10% of orders happen within 7 days of the click
3% of orders happen within 14 days of the click
1% of orders happen within 30 days of the click