Automated Bidding using Trendle Automation
This article is step 7 of our step-by-step guide to Amazon PPC Advertising
It’s very easy to optimise your bids in Trendle.
Simply create the following rules:
KW: If ACoS > Target ACoS + 2% Buffer, after 5 clicks, then Auto Adjust
KW: If ACoS < Target ACoS + 0% Buffer, after 5 clicks, then Auto Adjust
Auto Adjust uses the following formula: new bid =[manual target acos]/[current acos]*[current bid]
The buffer is used to be less strict on the actual ACoS result. For example, if your target is 35% ACoS, but you are currently at 36% then you might still be ok with that ACoS as it’s only marginally above your target.
By default we recommend to wait 5 clicks to avoid making changes too often. Ideally you would wait enough clicks as per your normal conversion rate. For example, if your conversion rate is 20%, then after 5 clicks you would expect a sale. To know your conversion rate per product, use the Profitability Product feature.
To set your initial bid you can either choose a value around the $0.70-2.00 and then let the automation adjust over time. You can also log in to Seller Central and go to add a new keyword to your campaign to see what Amazon suggests as a bid. This would give you a decent starting point.
Here’s how to do it:
Continue to Step 8 “Automated Keyword & Search Term changes using Trendle Automation“